Online Retail Spotlight

Customer Spotlight—CalExotics

Sharp's MAX 12™ Expedites
Packaging for CalExotics

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When family owned California Exotic Novelties, known as CalExotics, was looking to streamline their packaging operations, they turned to Sharp Packaging Systems. After installing Sharp's MAX 12™ bagging machine, CalExotics was able to reduce project times from 4 or 5 days to 1 or 2 days—a savings of 50% to 80%!

"The Sharp machines allow us to move a lot faster and more efficiently," says Jared Colvin, associate director of operations. "We used to do everything manually—print out all the labels for each item, drop it in the bag, seal it, then put the label on. Now, we're able to do one scan of the item, drop it in the bag and we're done. We're also connecting our ERP system, so that the packaging machines can be accessed anywhere on our network."

Flexible systems

CalExotics manufactures adult novelty toys and sells to customers around the world. While most of their customers are distributors, they have also begun working with online retailers. "One of our biggest online retailers has its own cross reference number for each item," notes Colvin. "When we scan that item, it automatically populates the reference number from our ERP system and prints it on the bag."

Each box that is shipped from CalExotics has a UCC128 label, a shipping label that includes the customer information and the items to be shipped. They scan the shipping label through their ERP system to the Sharp machine, which then prints out the product and shipping details and label for each order.

CalExotics uses Sharp's bags with their packaging systems. "We use several different styles," explains Colvin. "We have the white opaque bags, the clear bags, and our private label bags that are clear with a 2" by 1" white block where we print the barcode."

Sharp is responsive

CalExotics has been working with Sharp for almost five years now. Colvin loves the durability of the Sharp machines, and in the rare event of a problem, he says the customer service is excellent. "Every time I've talked to my sales rep, it's excellent. The guy is relentless to make me happy. If we have a scale of 1 to 10, he's a 10. He's amazing," says Colvin. "The right parts are delivered, and they've always been spot on with diagnosing the problem."

The company is so happy with Sharp that they've recommended their machines to others within their industry. "You have to make sure it's a fit," adds Colvin. "If they do a lot of manual bagging, it will make sense for them."

About CalExotics

CalExotics is a family owned company located in Chino, California. Founded in 1994, they have over 90 employees and sell their products worldwide.


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